Channel Marketing Specialist / Coordenador de Marketing
Avalara
Descrição do trabalho
Visão geral
This person will wear multiple hats and help the team to achieve the best results from our marketing programs by providing the following support:
- Project management oversight to ensure campaign deliverables are executed on time with quality
- Campaign/program monitoring and reporting on a weekly basis to ensure leads are delivered to the sales team
- Operational support for campaign creation and execution - often times we will have to monitor our engagement with other teams to ensure projects are executed to specs
- Sales enablement - provide support to the account management team on sales collateral and marketing materials. Ensure they are aware of the current marketing calenadrs.
This person will work in Brazil but the rest of the cross-sell team works remotely in the U.S.
Job Duties:
- Develop, implement and track marketing programs such as email, social media, digital campaigns, webinars and events
- Collaborate with internal marketing, product, and sales teams to develop and monitor marketing initiatives
- Support marketing managers on the team in managing integrated marketing campaigns across offline and online tactics; this role supports the cross-sell marketing team
- Ensure timeline of each marketing deliverable is met by tracking movement of ticket
- Collaborate on integrated marketing content, such as digital assets and product collateral, to promote through key marketing channels and campaigns
- Develop and project manage marketing deliverables across multiple audiences and campaigns
- Work with external agencies and vendors to execute marketing programs
- Stay up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
Qualificações
- Bachelor’s degree in business administration, marketing, communications, or a related field
- 5+ years of experience in marketing
- 1+ years of event and/or webinar management experience
- Fluent in English (speaking, reading, writing)
- Detail-oriented with excellent prioritization, organization, and project management skills
- Strong written and verbal communication skills
- Excellent analytical skills and a knack for data-driven insights
- Skilled in writing and editing content
- Proficient knowledge of various marketing and analytics tools such as Microsoft Office, Google Suite, Eloqua, Outreach, CRM systems (e.g. Salesforce), and content management systems. Experience in webinar and events software (On24 & Cvent) is a plus.
- Having knowledge of typical marketing KPIs (impressions, engagements, leads, opportunities) and the framework of reporting
Sobre a Avalara
About Avalara:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.
Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.